For Princes Gate Mineral Water we used the joy of rain as a unique brand differentiator. Through captivating imagery and storytelling, our brand identity used the purity of natural rainwater as a symbol of renewal and vitality. Positioned as a source of pure refreshment, a simplistic, impactful design, combined with a quirky copy style, resonated with customers’ innate connection to nature.
Our brand identity was strongly connected to the environment and set it apart in a crowded market. From a minuscule market share, Princes Gate is now one of the largest bottled water brands in the UK, acquired by Nestlé in 2018.
